Lib Dem councillor Daisy Benson used to pride herself on using any and all kinds of social media to get her noticed and get her message over.
How things have changed.
Her official page on Reading Council's website still includes the claim that she is "Leader of the Liberal Democrat Group on Reading Borough Council" - something the real leader Ricky Duveen may have a view on!
Staying on that page, no ward surgeries are listed for her.
A bit more googling shows her twitter feed rarely now refers to Redlands ward - more about music, Arsenal FC and the problems within the Lib Dem national party.
Then there's a redundant .com page from her Reading West parliamentary campaign which redirects to her twitter page, a facebook site (which also still claims her leadership position) ... and that's about it.
The Daisy of old wouldn't have allowed such sloppiness.
With Labour's powerful organising team now well established in Redlands, David Absolom is odds-on favourate to take the council seat from the Lib Dems at the next election on 22 May - regardless of whether Daisy stands or not.
It is no surprise then, that word has it she has already given up the game in Redlands.
It is certainly true that more and more residents say that she and the Lib Dems have disappeared off the scene with virtually nothing seen or heard of them since before the council elections in May 2012.
It also seems to be the case that Lib Dems in Reading are putting all resources into trying to save Ricky Duveen's council seat in Tilehurst - an increasingly hopeless task which could see the Lib Dems reduced to a single seat in May.
Daisy, Daisy give us your answer do.
Redlands no longer crazy to vote for you
It will be electoral carnage
Your reputation can't avoid the damage
Will you still tweet
Of a career now in ruins